COMPOSING YOUR HOLIDAY CARDS

Why send a holiday card?

When you create your holiday cards this year, be sure to reflect on the impact of your greeting. Why are you sending a holiday card? In most cases, holiday greetings are sent to reinforce a relationship. They can also be sent as an update of your activities in the past year. Or, a holiday card can simply be a means of reminding your professional contacts of who you are. For companies, a holiday card can also serve to bring a human touch to professional relationships. Sending a holiday greeting can reestablish a balance between the professional and personal aspects of a business relationship. The purpose of your holiday card, whether keeping up with a personal friendship or staying in favor with your clients, is an important consideration when formulating your message.

Sending a personal message

You may choose to send a personal message to each person on your holiday card list. If this is the case, you must pay careful attention to the specifics and expectations of each recipient. The age and gender of the person play an important role when creating a personal message. For example, a young friend might be perplexed by the mention of health in your holiday greeting. But, your elderly neighbor would welcome wishes of good health in the coming year. Your message must also take into account the personal history and current situation of the person. To a young man embarking on a professional venture you would wish great success in his endeavors. To a woman fulfilled in her life you could wish continued happiness. To a person experiencing family difficulties you should wish the strength to overcome obstacles. Each of these greetings shows a careful consideration of the recipient and demonstrates your genuine interest in that person. You should not worry about being too personal when you have already developed a friendly relationship with the recipient. The most important point is to be sincere.

Sending a collective message

You may choose to compose a general message to send to many people in order to save time during the busy holiday season. The message is thus not a personalized wish sent to an individual, but rather a universal greeting that must be appropriate for all the recipients. A traditional message wishing good health, prosperity, and happiness is of course suitable but can be modernized using more original expressions. Instead of wishing your contact success in their endeavors, use the phrase a prosperous new year. Many variations on a single holiday greeting are possible, and allow your personality to shine through your holiday card. The only invariable point is the general tone, which should always remain positive!

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